What We Do
1) Setting the Course: We start by understanding your unique operating environment, unique marketing challenges, organizational goals, and existing brand health. With a deep understanding of where a brand is now and where it wants to go, we can begin to craft a digitally led strategy that will get it there.
2) Empower the Archetypes: We internalize the ‘who,’ ‘where,’ and ‘why’ of the target customers. We then view these target customers through the lens of specific digital archetypes. With an understanding of the digital actions and behaviors inherent in each of the digital archetypes, we can empower your customers and influencers to become the most powerful media channel, themselves.
3) Story and Activation Plan: This is where the rubber meets the road. We define the channels and tactics that are best suited to not only deliver messaging that is critical along the consumer pathways, but also are aligned with the preferences of the target archetypes. The activation plan lays out the discreet tactics used to drive engagement with our customers and potential customers.
In a dynamic marketing environment, it’s rare that planned efforts will stay on their original course. With continuous measurement and optimization powered by our suite of proprietary and syndicated technology solutions, DMEG has the unique ability to pivot and re-route the program onto new pathways that can lead to the destination with both efficiency of effort and high return on objective.
Social Marketing
DMEG has been successfully running social media campaigns for more than 3 years. Our programs start by defining how we can create value for your organization, which we codify into clearly measurable goals. Our social media programs are successful because we know how to connect consumers’ passion points with brands, using great campaign ideas and state-of-the-art social technology. We will study your brand, research and unearth your audience archetypes in detail, and then devise a program to connect the two together. The results are stellar, award-wining campaigns that generate enormous value.
At DMEG we do things a bit differently: we seek to enable your business through social media, rather than simply run creative ideas or campaigns. We create a road map for our clients to deploy a social infrastructure across their organization, taking into consideration team resources/assets, governance, existing marketing infrastructure, and your unique technology needs.
Media
Audiences continue to splinter as they move online and discover thousands of needle-precise media options. A groundswell of consumer attention is flowing to social media, and the landscape of ad delivery technologies is exploding, empowering independent agencies with the scale once only the privilege of larger agencies.
Analytics
Most digital marketers today measure and manage channel performance in silos. However, savvy marketers understand that consumers don’t interact with brands within a particular channel; they interact with brands across channels. With expertise in managing and measuring complex integrated marketing campaigns, DMEG can help organizations create the analytics infrastructure required to manage the complexity of today’s digital marketing environment.
We start by developing a deep understanding of your marketing goals, your customers’ purchase pathways, and your key business drivers. This understanding drives analysis around relevant metrics and data sources required for optimization, as well as how your organization can best take advantage of enhanced marketing analytics. We work with our clients to establish a baseline of tracking from existing marketing channels to final conversion point. After the baselines are established, we shift our focus on moving beyond silos to manage across channels, with an eye to future channels, and against metrics that drive value like sales and customer life time value.
